When I was growing up just learning the ropes from both my grandfather Fred and father Andy, I always remember being so proud that they were not only great photographers but they were more than that.  Brands like Hasselblad and Canon flocked to them for their expertise and engaged them in their advertising. They must of had a different ad every season at one point.  It was just always something I thought was so cool.  So when Profoto, the legendary lighting company asked me to be a part of their advertising for the new B1 units I jumped at the chance. Here is a look at the new ad plus a behind the scenes video of our time shooting it. Thanks Juan Cespedes for being such a great assistant and thank you to Profoto for their support and trust in me.   – Brian Marcus